In The Castle, Darryl Kerrigan wins on nothing more than gut instinct: “It’s the vibe of the thing.” Funding decisions aren’t so different. The court of investor opinion isn’t swayed by risk tables alone — it comes down to reputation, purpose, and whether the vibe holds. When it does, money flows. When it doesn’t, everything stalls.

Making it rain is about turning a promising idea into an investable story that gets funded. By surfacing perspectives, balancing them into a coherent narrative, and showing funders how their priorities fit, you build the confidence that unlocks money and keeps momentum. It’s the first of four levers I use to keep work on the rails: make it rain, happy investors, humming delivery, and social license. This article is the second in a series unpacking how they work.

Most projects don’t go sideways because the idea was bad. It starts when funding slips, investors turn blocker, delivery drags, or the community kicks off. I use four levers to get projects on the right rails: make it rain, happy investors, humming delivery, and social license. This article is the first in a series unpacking how they work.